Expanding a brand internationally is one of the most exciting and high-stakes moves a company can make. When done right, it opens the door to immense growth, new markets, and long-term meaningful results. However, the landscape is littered with examples of well-intentioned, but poorly executed, global expansion failures resulting in excruciating embarrassment to their customers, investors, and existing franchisees. The reality is that international franchising isn’t just about copying and pasting what worked at home. It requires a deep understanding of new markets, strategic adaptation, and the right local operators. Here are three critical factors that can determine whether your brand flourishes abroad or becomes a cautionary tale. Read the full article here.
Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. One look at your local strip mall should be enough to put to rest any ideas to the contrary, as big-box gyms, Pilates studios and wellness centers increasingly fill the spaces once occupied by now-shuttered department stores and retail giants. Athletech News breaks down the key trends dominating the fitness and wellness franchising space, spotlighting the brands, modalities and executives poised to define the sector in the years ahead. Read the full article here.
Rumble Boxing was founded in New York City in 2017 as a group fitness concept delivering a combination of boxing circuits & strength training.
President Anthony Badalian spoke to Athletech News about what sets the brand apart, its growth strategy, and the future of boutique fitness.
You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little creativity.
As consumers become increasingly focused on health and wellness, the medical weight loss and wellness-focused franchise is positioned to thrive and continue growing for years to come.
