These Fitness & Wellness Franchising Trends Dominated 2024

Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. 

Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. 

One look at your local strip mall should be enough to put to rest any ideas to the contrary, as big-box gyms, Pilates studios and wellness centers increasingly fill the spaces once occupied by now-shuttered department stores and retail giants. 

Athletech News breaks down the key trends dominating the fitness and wellness franchising space, spotlighting the brands, modalities and executives poised to define the sector in the years ahead. 

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