You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little creativity.
A good marketing effort can yield all kinds of returns: More sales, more customers, more followers, more customer engagement, or maybe more employee engagement — which then translates to more customer engagement. Franchises are small businesses, after all, so the best marketing efforts often involve in-the-know, out-of-the-box thinking on what will resonate most in a given community. It's not about how big your budget it; it's about how much your campaign or event gets people thinking about your business. Here, we spoke to a diverse group of franchisees on their most effective ever marketing efforts.
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