Xponential’s Brands Attract a Devoted Following — Here's Why

Xponential Fitness' multi-brand strategy is built around boutique access to various workout and wellness offerings like Pilates, barre, and cycling.

Xponential Fitness has carved out a central role in the boutique fitness industry by embracing a multi-brand strategy. The franchisor behind popular chains like Pure Barre, Club Pilates, CycleBar, and StretchLab has assembled a portfolio spanning nine distinct fitness and wellness verticals, from Pilates and barre classes to stretching, weight loss, and metabolic health.

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