Renewed Agreement Unlocks New Perks for Members Through Bilt’s Neighborhood Rewards Network Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands, has announced a renewal of its partnership with Bilt Rewards, the pioneering network that transforms housing and neighborhood spend into rewards and benefits, bringing the power of fitness and rewards together. Following the inception of the partnership in 2023, more than three million Bilt Points have been redeemed for classes across Xponential brands to date. Now, the two companies are doubling down on that success with a partnership extension designed to improve how members of Xponential Fitness’ brands engage with their favorite studios while earning rewards that stretch far beyond the studio. At the core of this partnership is Bilt Neighborhood Rewards — a network of local merchants Bilt Members spend with every day across dining, pharmacy, fitness, and ride-share – allowing them to earn Bilt Points and access exclusive benefits when using any linked payment method. The program aims to enhance the value of being a Bilt Member by extending rewards beyond rent payments into everyday spending in members' local neighborhood, and Bilt Points can be transferred 1:1 to leading airlines and hotels, used for future rent payments, or saved for a down payment on a home. “Bilt is a game-changer for renters in America, and we’re proud to be part of it,” said Danyal Ali, Chief Marketing Technology Officer at Xponential Fitness. “This continued partnership provides Bilt Members the opportunity to redeem points at our studios while helping our studio owners build deeper connections within their local communities by tapping into a network of like-minded businesses.” In-Studio Benefits That Power Every Workout Through this renewed partnership, Bilt Members can continue to redeem points for Xponential Fitness classes across participating studios, including YogaSix, PureBarre, Rumble Boxing, and CycleBar. In addition to point redemptions, members can also enjoy exclusive perks at select studios, such as complimentary glove rentals at Rumble Boxing and cycling shoe rentals at CycleBar, providing a fully curated first-rate, turnkey experience from the moment they walk in the door. “We're excited to strengthen our existing partnership with Xponential Fitness and further integrate their offerings into the Bilt Rewards ecosystem,” said Ankur Jain, CEO and Founder of Bilt Rewards. “We consistently look to double down on partnerships that deliver the most value and flexibility to our members, and the enthusiastic response to this collaboration made continuing it a natural choice. In addition to travel and dining, Bilt Members can continue investing in their health and well-being at some of the most sought-after fitness studios in the country.” To learn more about how Bilt Members can use their points at Xponential studios or to sign up to become a Bilt Member, visit www.bilt.com. For more information about Xponential Fitness and its portfolio of brands, visit www.xponential.com.
Expanding a brand internationally is one of the most exciting and high-stakes moves a company can make. When done right, it opens the door to immense growth, new markets, and long-term meaningful results. However, the landscape is littered with examples of well-intentioned, but poorly executed, global expansion failures resulting in excruciating embarrassment to their customers, investors, and existing franchisees. The reality is that international franchising isn’t just about copying and pasting what worked at home. It requires a deep understanding of new markets, strategic adaptation, and the right local operators. Here are three critical factors that can determine whether your brand flourishes abroad or becomes a cautionary tale. Read the full article here.
Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. Despite some negative headlines and a fraught macroeconomic environment, the fitness and wellness franchising industry is as robust as ever. One look at your local strip mall should be enough to put to rest any ideas to the contrary, as big-box gyms, Pilates studios and wellness centers increasingly fill the spaces once occupied by now-shuttered department stores and retail giants. Athletech News breaks down the key trends dominating the fitness and wellness franchising space, spotlighting the brands, modalities and executives poised to define the sector in the years ahead. Read the full article here.
Rumble Boxing was founded in New York City in 2017 as a group fitness concept delivering a combination of boxing circuits & strength training.
President Anthony Badalian spoke to Athletech News about what sets the brand apart, its growth strategy, and the future of boutique fitness.
You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little creativity.
