IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of boutique fitness brands, today announced an exclusive five-year licensing agreement with the world’s most iconic premium cruise brand - Princess Cruises. With this unique partnership, Xponential Fitness becomes the first cross-modality fitness franchise to put its curated brands on a major cruise line. Over the term of the agreement, a minimum of eight Xponential brands will be made available onboard each of Princess’ 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet all operated by OneSpaWorld.
Anthony Geisler started working for a global franchise (McDonalds) in his youth to become the CEO and Founder of the biggest franchise group of boutique fitness brands in the world. The fitness pioneer reflects on his beginning as an entrepreneur and how he became one of the most highly regarded names in the fitness industry for Athletech News’s CEO Corner.
AKT Fitness Franchise Is Spreading Its Wings. Clients Get Hooked On The Company's Dance-Based, Aerobic Workouts
Xponential Fitness Has Signed New Deal for CycleBar to Bring 30 New Studios to Japan. It follows recent announcements of new master franchise agreements by Xponential Fitness for the UK and Mexico. The new studios will expand CycleBar’s international footprint outside of North America to three countries, following Master Franchise Agreements in Australia and New Zealand. The first CycleBar studio in Japan is expected to open in 2023.
Xponential Fitness brands, Row House and Rumble, have announced that C4 Energy, one of the fastest-growing energy drinks in the United States, is their new proud energy drink partner. Created by Nutrabolt, the Human Performance Company, C4 Energy®, and C4 Smart Energy® will now be available at participating studios nationwide.
Club Pilates Signed New Deal to Bring 50 New Studios to the U.K.