The Xponential Fitness brands are leaning into the anti-aging trend, offering new classes and services, while tailoring their marketing approaches to appeal to new consumers
The business of longevity is booming as consumers embrace the idea that they can live better for longer through medical, pharmaceutical and lifestyle interventions.
The market for longevity and anti-aging therapies alone is projected to grow to $44.2 billion by the end of the decade, up from $25.1 billion in 2020. That number likely represents just a small slice of the economic power of the longevity movement in the broader wellness economy, which itself is projected to reach $9 trillion by 2028.
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