Los Angeles Rams and Xponential Fitness Brands Launch "Inside the Studio" Cheerleader Series

Video Series to Provide Exclusive Look at Los Angeles Rams Cheerleaders' Workout Experiences

IRVINE, Calif.--(BUSINESS WIRE)-- The Los Angeles Rams and Xponential Fitness, the largest global franchisor of health and wellness brands, will unveil a social video series titled "Inside the Studio," aligning the Los Angeles Rams Cheerleaders with Xponential brand studios. As the Proud Fitness Partner of the Los Angeles Rams, Xponential Fitness will bring its diverse portfolio of premium fitness concepts to the team's fanbase.

This series showcases the Rams Cheerleaders visiting each Xponential brand studios, offering an exclusive inside look into their fitness routines and activities to inspire a healthy start to the year. 

"We’re excited to launch 'Inside the Studio,' welcoming the Rams Cheerleaders to experience our studios," said Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness. “This collaboration provides an opportunity to expose NFL fans to the transformative power of fitness in the new year, fostering a deeper connection between sports enthusiasm and a commitment to holistic wellness."

Xponential brands include Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Row House, Rumble Boxing, Stride Fitness, BFT, and AKT

“Our Cheerleaders continue to inspire us, not only for the impact they make giving back across the Los Angeles Community, but also for their incredible athleticism that we see on display every gameday and beyond,” said Jennifer Prince, Los Angeles Rams Chief Commercial Officer.  “We’re thrilled to work with our partner Xponential Fitness and our amazing Cheerleaders to spotlight the importance of fitness through this fun social media content series.” 

The collaboration between Xponential and the Los Angeles Rams signifies a shared commitment to community involvement, fitness, and celebration. Follow @laramscheer and each Xponential brand’s Instagram account to follow the Rams Cheerleaders as they share their exclusive journeys, and stay tuned for updates on future events as part of the Cheerleader Series.

About Xponential Fitness

Xponential Fitness is the largest global franchisor of boutique health and wellness brands. Through its mission to make boutique health and wellness accessible to everyone, the Company operates a diversified platform of 11 brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health and yoga.  In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, the largest assisted stretching brand in the United States offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE Fitness, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based program; and Lindora, a metabolic health brand. For more information, please visit the Company’s website at xponential.com.

About Los Angeles Rams

The Los Angeles Rams – Los Angeles' original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.