lululemon and Xponential Fitness Renew Partnership, Bringing More Digital Workouts to lululemon Studio
IRVINE, Calif.--(BUSINESS WIRE)--lululemon and Xponential Fitness (NYSE: XPOF), the largest global franchisor of boutique fitness brands, are thrilled to announce the renewal of their partnership, bringing an expanded selection of digital workouts to lululemon Studio. Xponential Fitness will soon be increasing the number of workouts from Pure Barre, Rumble, AKT, and YogaSix on the lululemon Studio platform. This exciting collaboration builds upon the success of the initial launch last October and further enhances the offerings available to lululemon Studio members.
lululemon Studio has quickly become a leading destination for on-demand and live-streamed fitness classes. lululemon Studio subscribers have enjoyed access to over 10,000 classes, and now they can enjoy even more variety with the increased number of workouts from Xponential Fitness brands. Not only can members of lululemon Studio stream a diverse range of workouts, featuring Pure Barre, Rumble, AKT, and YogaSix classes, but they can take advantage of discounted classes at the brick-and-mortar locations of these brands across the country.
“Xponential acknowledges the evolving landscape of the modern fitness consumer, who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs,” said Garrett Marshall, President of Xponential+. "In line with lululemon's vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences. We recognize the dynamic expectations of today's hybrid fitness consumer and are very pleased to continue our partnership with lululemon."
Read the full announcement here.