Up to Three AKT Studios to be Rebranded and Transformed into KINRGY Studios
IRVINE, Calif.--(BUSINESS WIRE)-- Xponential Fitness, Inc. (NYSE: XPOF) (”Xponential” or “the Company”), the largest global franchisor of health and wellness brands, today announced that it has partnered with KINRGY, a dance and fitness platform founded by Julianne Hough to launch brick-and-mortar KINRGY studio locations. Under the terms of the agreement, Xponential will acquire certain intellectual property of KINRGY and up to three existing AKT, Xponential’s dance-cardio brand, studio locations will be rebranded and operated as KINRGY Studios. The KINRGY team will design and deliver the studio experience and all class formats.
“Julianne is a veteran in the entertainment and dance industry who has built a loyal and engaged following with her online platform KINRGY,” said Anthony Geisler, CEO of Xponential. “We are excited to partner with her and her team to create an in-studio KINRGY experience by leveraging our platform and proven success operating fitness studios.”
KINRGY is a dance and fitness platform that powers your mind, body and energy through practices inspired by the natural elements aimed at bringing people back into balance and stability, re-ignite passion, unlock creativity and flow, and create clarity. Centralized around a signature method, KINRGY X, and rooted in self-expression, the online platform offers dance cardio, fitness, mindful movement, meditations, and sound healing classes.
“Xponential’s proven model of growing and scaling boutique fitness & wellness brands makes them the ideal partner for KINRGY,” said Julianne Hough, Founder of KINRGY. “It was our goal from the start to evolve KINRGY into an in-studio experience for our online community, and this partnership is integral in achieving this goal so consumers across markets can immerse themselves in the transformative power and effective offerings of KINRGY.”
Read the full announcement here.