Xponential Announces Signing of Master Franchise Agreement in France for Club Pilates

World's Largest Boutique Fitness Franchisor Also Celebrates 350th Open Studio Outside of North America as Club Pilates Expands in Europe

IRVINE, Calif., July 11, 2023--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF) ("Xponential"), the largest global franchisor of boutique fitness brands, announced today it has signed a Master Franchise Agreement in France for its Club Pilates brand, representing Xponential’s 19th international country outside of North America. The agreement, signed with TCMP Fitness, LP and its partners Susan and Chris Fichaud, gives the Master Franchisee the opportunity to license a minimum of 75 Club Pilates studios in France over the next 10 years. The master franchise partners have eight years of experience bringing the Club Pilates brand to local markets and assembling highly-qualified teams, and also recently signed master franchise agreements to develop Club Pilates in Ireland and Switzerland. TCMP Fitness, LP is Xponential’s third domestic franchisee to expand its operations internationally.

The latest Club Pilates agreement, Xponential’s first Master Franchise Agreement in France, will build upon the brand’s growing platform of studios currently operating across Spain and Germany as well as its development agreements in place for Austria, Ireland, the Netherlands, Portugal, Switzerland, and the UK. This expansion will allow Xponential to continue tapping into the extensive European Pilates & yoga studio market, which is projected to reach $71.2 million by 2030 according to Allied Market Research.

"France is the third largest fitness market in Europe and Club Pilates is perfectly suited to appeal to discerning French consumers looking for an outstanding workout and a supportive community of like-minded customers," said John Kersh, Chief International Development Officer of Xponential Fitness. "We have high expectations for Club Pilates in France and we are excited to continue to support Chris and Susan on their long-term development and franchising efforts."

Read the full announcement here