Xponential Fitness Bulks Up

CEO Anthony Geisler's IPO Bet Pays Off; Boutique Operator Eyes Hotels, Apartments

As Xponential Fitness Inc. (NYSE: XPOF) ramps up its boutique fitness portfolio and reaches record revenue, the Irvine-based firm is also expanding its online and retail offerings through new business lines.

“Customer acquisition costs were rising in boutique fitness, digital and everything across the board,” Geisler told analysts during Xponential’s fourth-quarter conference call this month. “We started to [ask] how can we be smart … how can we be scrappy and do things that other people aren’t doing?”

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