A customer at its Los Angeles location first, Byron Elton said he immediately thought StretchLab was a concept ripe for growth. Then when Xponential Fitness, the group behind explosive brands such as Club Pilates, bought the now four-unit assisted stretching concept, Elton attended its first discovery day and was sold.
"The Xponential team was very impressive and their track record with their other existing brands sold us on them," said Elton, who created Elton Enterprises and signed a six-unit franchise agreement to develop StretchLab in Los Angeles and Seattle.
This is Elton’s first foray into franchising, making the investment after a career in media, including running the West Coast office for AOL. He said he looked at some other franchise opportunities but ultimately was drawn to Irvine, California-based StretchLab as "the right concept and the right time with the right people."
"While other concepts have very specific demographics, flexibility is a concern for everybody" from men to women, both young and old, he said. "The experience of being professionally stretched is remarkable. After one session on the table, most people are sold. Even before this opportunity, the idea of assisted stretching seemed to resonate positively with pretty much everybody."
And unlike other fitness brands with significant capital costs, StretchLab has a simple buildout, Elton noted, and stands out for its one-to-one flexologist to client ratio. The initial total investment ranges from $153,100 to $223,500.
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