StretchLab Opens 150th Studio and Reaches 500 Signed Franchise Agreements

Leading Boutique Wellness Brand Achieves Growth Milestones in Less than Four Years of Franchising, Continues to Bring Assisted Stretching to the Mainstream

IRVINE, Calif. (January 27, 2022)– StretchLab, a leading assisted stretching studio, announced today it has recently signed its 500th franchise agreement and opened its 150th studio this month. In 2021, the company opened 52 locations and secured over 270 franchise agreements, illustrating the growth and continued demand for assisted stretching, especially following the pandemic which has encouraged millions of people to better prioritize their health and wellness. The 150th studio opened in Lake Pleasant, AZ on January 24th.

The newly signed agreements will expand StretchLab’s reach to cities all across the U.S., including Washington D.C., Fargo, Charleston, Colorado Springs and Miami, among others. A deal was also signed to develop a location in Vancouver, which will mark StretchLab’s second Canadian studio to debut in the market.

“We are so excited to see that assisted stretching is becoming a mainstream part of the boutique wellness space, as evidenced by our many openings in 2021 and hundreds of studios in development,” said Lou DeFrancisco, President of StretchLab. “It is so wonderful that people are prioritizing their wellness and recognizing that assisted stretching is truly beneficial for all ages, body types and fitness levels. We are honored to be involved in not only their health and wellness journeys, but the entrepreneurial journeys of our more than 200 owners across the U.S. and Canada as well.”

Along with impressive growth across North America in 2021, StretchLab flexed its international reach with the signing of a Master Franchise Agreement which will bring studios to Australia and New Zealand over the next few years. Hot on the heels of all these accomplishments, StretchLab kicked off 2022 with a debut on Entrepreneur Magazine’s coveted Franchise 500 list at No. 498.

Backed by Xponential Fitness, the largest curator of boutique fitness brands in the world, StretchLab has a widespread and devoted following across the country. At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own. Studios utilize TRX MAPS technology, which tracks mobility, muscle activation, posture and body symmetry, to create individually tailored and more holistic stretching programs for clients to achieve their wellness goals.

The total initial investment to open a single-unit StretchLab franchise is between $157,800 - $297,600. For more information, visit

Founded in 2015, StretchLab is a leading assisted stretching brand that was created to help people through customized flexibility services. It offers one-on-one and group-assisted stretching sessions to customers across a broad range of age and fitness levels. StretchLab’s advanced “Flexologist” instructors receive extensive training, including both classroom and hands-on training programs. Ranked on Entrepreneur Magazine’s Fastest-Growing Franchises and Top New Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020 and 2021, StretchLab is headquartered in Irvine, CA and backed by Xponential Fitness, a curator of leading boutique fitness brands. To learn more about StretchLab, visit


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