Xponential Announces Master Franchise Agreement for StretchLab in Japan

Multi-Brand Franchisor Sunpark Acquires Rights to StretchLab, Xponential's Fifth Brand in Japan

Xponential Fitness, Inc. (NYSE: XPOF) announced it has signed a Master Franchise Agreement in Japan for StretchLab, the world’s largest assisted stretching brand. The agreement provides the Master Franchisee with the opportunity to license at least 40 StretchLab studios in Japan to potential franchisees over the next 10 years. As of December 31, 2022, Xponential had over 2,600 open studios worldwide, operating in 16 countries and four continents.

The deal was signed with Sunpark Co. Ltd. of Osaka, a multi-brand operator and global franchisor of restaurants, entertainment concepts, and fitness centers with more than 100 locations in Japan, Singapore, Thailand and the United States. The StretchLab agreement marks Xponential’s fifth brand to enter the Japanese market, following earlier agreements for Club Pilates, Rumble, CycleBar and AKT with Master Franchise Partner, Wellness X Asia. Wellness X Asia currently has 22 Club Pilates studios open in Japan, with the first studios of Rumble, AKT and CycleBar slated for later this year.

"Japan is emerging as one of Xponential’s most important global markets, and we are very enthusiastic to welcome Sunpark as our latest international partner," said John Kersh, Chief International Development Officer of Xponential Fitness. "Sunpark’s vast experience in real estate and multi-brand franchising will provide an outstanding foundation on which to expand the StretchLab brand across Japan."

Read the full announcement here