By: Danyal Ali Forbes Councils Member, Chief Marketing and Technology Officer at Xponential Fitness
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics. As the Chief Marketing and Technology Officer at my company, I have observed firsthand how the right digital strategies can transform consumer engagement, especially in industries like fitness, where the competition is not just with other brands but also with lifestyle choices.