Expanding a brand internationally is one of the most exciting and high-stakes moves a company can make. When done right, it opens the door to immense growth, new markets, and long-term meaningful results. However, the landscape is littered with examples of well-intentioned, but poorly executed, global expansion failures resulting in excruciating embarrassment to their customers, investors, and existing franchisees.
The reality is that international franchising isn’t just about copying and pasting what worked at home. It requires a deep understanding of new markets, strategic adaptation, and the right local operators.
Here are three critical factors that can determine whether your brand flourishes abroad or becomes a cautionary tale.
Read the full article here.