Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 290 studios and is just getting started.
Boutique fitness is more popular than ever, but the industry has at times been criticized for relying on fads and flash more than sustainable, effective workout routines.No one can level that line of criticism against Body Fit Training (BFT), the fast-growing boutique fitness franchise established in Melbourne, Australia, by Cameron Falloon, a decorated strength and conditioning coach who once served as Princess Diana’s personal trainer.
Inspired by his time training professional athletes in the Australian Football League (AFL), Falloon created BFT in 2017 to bring strength and conditioning principles like progression, periodization and program design to the world of group fitness. The idea behind BFT, Falloon says, was to give everyday people access to the same elite-level strength and conditioning tools as AFL athletes, scaled for ability level and time constraints.