---
title: "Going International: Are You Sure You're Ready?"
description: Many emerging franchisors are flattered and excited when leads start to arrive from overseas, envisioning the revenue and publicity generated by their soon-to-be global brand
image: https://blog.xponential.com/hubfs/Newsroom%20Assets/media-kit-photos/newsroom-images-for-download/cycleBar-06-full.jpg
---

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#### September 13, 2018

# Going International: Are You Sure You're Ready?

Many emerging franchisors are flattered and excited when leads start to arrive from overseas, envisioning the revenue and publicity generated by their soon-to-be global brand. But going international isn't for the faint of heart, or for the unprepared. Doing it successfully requires a high level of commitment and resources, and acceptance of a degree of risk.

View full article [here](https://www.franchising.com/articles/going_international_are_you_sure_youre_ready.html?amp_device_id=KIvaN6v6-0xPerPuOk0OhR).