Xponential Fitness leverages challenges to boost member retention and attract new clients, offering experiences from barre to healthy weight loss initiatives.
From the small, isometric movements that burn at Pure Barre to the high-octane punches of Rumble, Xponential Fitness’s brands span the fitness spectrum. The company has also recently expanded into health and wellness with its Lindora brand, which focuses on healthy diet and weight loss solutions. But in an industry where the next big thing is always just around the corner, how does a company keep its members engaged and coming back for more? The answer, it seems, lies in the time-honored tradition of the fitness and wellness challenge.
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