In this latest “Fireside Chat” video, Body Fit Training (BFT) President Duncan Cork joins Athletech News Founder and CEO Edward Hertzman to discuss how his brand brings an elite athlete training experience to an everyday consumer.
Cork and Hertzman speak on how Xponential assists BFT as its parent company, the brand’s distinct franchising principles and its partnership with HYROX. The two also break down what’s behind some of BFT’s most impressive metrics, such as its weekly member attendance, in this detailed and informative sit down.
Watch the full interview for expert commentary here.