Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
Discovering untapped markets is key to any successful business venture. For aspiring boutique fitness franchise owners, finding an open field is becoming increasingly challenging as copycat and cookie-cutter concepts proliferate.
Boutique fitness franchisees are often faced with a double-edged sword: if you find a truly innovative concept with room for growth, it’s usually filled with risk if the brand is not fully proven out. On the other hand, if you go with an experienced franchisor, there’s typically fierce competition for territory.
There are always exceptions, though, and Body Fit Training (BFT) stands out as one such outlier.
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