(CNN) -- One benefit of the Covid-19 pandemic is that people are focusing more on their health and wellness. And a growing part of this focus involves assisted stretching, an industry that is developing rapidly.
Take StretchLab, an assisted stretching company headquartered in Irvine, California. The business had 72 locations pre-pandemic. Today, there are more than 150 StretchLab studios across the United States, with 600-plus franchises in development, both in the US and abroad, according to Verdine Baker, StretchLab's president.