---
title: Xponential’s Brands Attract a Devoted Following — Here's Why
description: Luna, the President of Xponential Fitness, also discusses the brand’s recent acquisition of Lindora and its franchising strategy
---

[Xponential Newsroom ](https://blog.xponential.com/newsroom)

# [Xponential’s Brands Attract a Devoted Following — Here's Why](https://blog.xponential.com/newsroom/xponentials-brands-attract-a-devoted-following-heres-why)

 Written by [Xponential](https://blog.xponential.com/newsroom/author/xponential-1) | Jun 26, 2024 8:00:00 AM

Xponential Fitness' multi-brand strategy is built around boutique access to various workout and wellness offerings like Pilates, barre, and cycling.

Xponential Fitness has carved out a central role in the boutique fitness industry by embracing a multi-brand strategy. The franchisor behind popular chains like Pure Barre, Club Pilates, CycleBar, and StretchLab has assembled a portfolio spanning nine distinct fitness and wellness verticals, from Pilates and barre classes to stretching, weight loss, and metabolic health.

Read the full article [here](https://www.sandiegoreader.com/contributor/readernews/xponentials-brands-attract-a-devoted-following-heres-why/).

[View full post](https://blog.xponential.com/newsroom/xponentials-brands-attract-a-devoted-following-heres-why)

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