Xponential Fitness’ wellness brands supported breast cancer awareness and research through fundraising classes
Boutique fitness and wellness franchisor Xponential Fitness, parent company of Club Pilates and seven other brands, continued its ongoing partnership with the American Cancer Society in October. The company’s brands offered donation-based classes aimed at funding breast cancer research and patient support. Throughout the month, its brands also raised awareness through inspiring social media and blog content that spotlighted cancer patients, survivors, and education.
The American Cancer Society projects over 2 million new cancer diagnoses in the U.S. for 2024, with breast cancer now surpassing both prostate and lung cancers as the most diagnosed type, excluding skin cancers. The organization expects over 310,000 new breast cancer cases this year alone.
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