Xponential Fitness Teams with Lululemon, Princess Cruises

In addition to a partnership to stream workouts from four of its 10 brands on Lululemon Studio, Xponential also has a licensing agreement with Princess Cruises to put studios on its fleet of 15 cruise ships.

Workouts from four of Xponential Fitness’ 10 brands are now available on Lululemon Studio, and the company also has a licensing agreement with Princess Cruises, Xponential announced.

Members of Lululemon Studio can now stream Pure Barre, Rumble, AKT and YogaSix classes, as well as sign up for discounted classes at the brands’ hundreds of brick-and-mortar locations across the country.

Launched October 5, the new service from Lululemon builds upon more than 10,000 on-demand and live-streamed classes that have been available with a Mirror subscription.

Also included are workouts from brands outside of Xponential, including AARMY, DOGPOUND, Y7 Studio and FORWARD_Space.

“Like lululemon, Xponential is passionate about bridging the gap between digital and in-person workouts to meet today’s hybrid fitness consumer where they are,” said Garrett Marshall, president of Fitness Streaming for Xponential Fitness. “We look forward to introducing lululemon Studio users to Xponential’s incredible workouts and top-notch instructors across a variety of fitness modalities.”

The Xponential workouts appearing on Lululemon Studio feature instructors from Xponential’s own digital platform, Xponential+ (XPLUS), including Noah Neiman of Rumble, Shantani Moore of Pure Barre, Stacey Zielinski of AKT, and Tamara Teragawa of YogaSix.

Lululemon Studio launched Oct. 5 and is accessible through the Lululemon Studio Mirror, app and in-person experiences. Consumers without a Lululemon Studio Mirror can experience digital workouts from these four Xponential brands with a free trial on Xponential’s streaming app, XPLUS.

In September, Xponential announced a five-year licensing agreement with Princess Cruises to offer fitness experiences from a minimum of eight Xponential brands onboard each of Princess' 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet. The agreement will start with Xponential’s brands Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab.

Xponential Fitness will work with OneSpaWorld, Princess Cruises' partner for health, wellness and fitness services, to incorporate Xponential's experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld's fitness professionals and onboard staff in onboard fitness and spa facilities.

In late 2021, Xponential announced an agreement with Fitness International to a minimum of 350 studios within LA Fitness and City Sports Clubs locations over the next five years.