Xponential Fitness Inc (NYSE: XPOF) has partnered with Lululemon Athletica Inc (NASDAQ: LULU) to create original fitness programming for the Mirror, the retailer's smart home gym offering. Four of Xponential's brands, AKT, Pure Barre, Rumble, and YogaSix, will provide workouts for the gym. Xponential brand workouts will officially roll out with the latest edition of the Mirror product, which launches this fall.
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Xponential Fitness Inc (NYSE: XPOF) has partnered with Lululemon Athletica Inc (NASDAQ: LULU) to create original fitness programming for the Mirror, the retailer's smart home gym offering.
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Four of Xponential's brands, AKT, Pure Barre, Rumble, and YogaSix, will provide workouts for the gym.
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Xponential brand workouts will officially roll out with the latest edition of the Mirror product, which launches this fall.
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Under the agreement, Xponential will provide a curated set of programming with new releases each quarter over the next year.
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"We are very excited to partner with lululemon to bring the best in fitness right into the comfort of one's home," said Garrett Marshall, President of Fitness Streaming for Xponential Fitness.
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Price Action: XPOF shares are trading higher by 1.16% at $24.40 on the last check Thursday.
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