The Australia-founded strength and conditioning franchise aims to sell 900 studios and have 450 open by 2025
Body Fit Training (BFT), a coach-led strength and conditioning training franchise, is charting its course of expansion for 2024 with the upcoming launch of a Barcelona studio and continued discussions with prospects in new markets such as France, Germany and the Netherlands.
Since being acquired by boutique fitness franchisor Xponential Fitness in 2021, Australia-born BFT has rapidly scaled in the U.S. and Canada, making good on Xponential CEO Anthony Geisler’s vision of expanding BFT’s studio base.
Xponential has sold over 300 franchise licenses for BFT in the US, with 20 studios already opened.
“It exceeded our expectations in terms of the growth trajectory,” Lance Freeman, Xponential’s president of franchise development recently told Athletech News.“It’s our fastest-growing brand today.”
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