Club Pilates Franchisee Finds Her True Calling in Boutique Fitness

Xponential Fitness franchisee Heather Rhyu shares why she left a successful Wall Street career to become a boutique fitness entrepreneur.

Heather Rhyu got into the fitness business almost by accident. In 2015, she moved from San Francisco to New York with her husband and baby daughter. Armed with both an MBA and a CFA (Chartered Financial Analyst) certification, she had made it in the world of finance, but felt she was missing out on life.

“I worked really hard to get where I was but wasn’t really that happy to just be sitting at a desk all day,” she said. “I felt like I was missing time with my kid, and had another one on the way.”

One day she got a cold call from a franchise consultant.

“I was skeptical to take her call initially, but was in a place in my life where I was ready to make a change, so I thought, why not. Let’s go for it.”

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