BFT is quickly striking a chord with North Americans for its science-based workouts and ability to foster connections among members, instructors and franchisees.
Word-of-mouth and local reputation are the lifeblood of any small business. This is especially true in the competitive world of boutique fitness, where brands are only as strong as their members.
Body Fit Training (BFT), a strength and conditioning concept born in Australia and acquired by Xponential Fitness in 2021, is quickly striking a chord with North Americans not only for its science-based workouts but for its ability to foster connections among members, instructors, and franchisees.
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